Build to Ride

We are a distributor of outdoor sports brands. Our passion and expertise are in ski and bike.

We aim to work with great brands that make high quality and durable products.

A key part of our role as a distributor is to research, audit and with our the supply chains for the best possible and most sustainable economic, social and enviromental practices.

Kumara Patch is a privately owned New Zealand business founded in 2018.

Our Commitment to Responsibility

At Kumara Patch, we believe that every business has a responsibility—to the Earth, to the life it supports, and ultimately to the wellbeing and happiness of humanity. These beliefs guide us in everything we do.

As a distributor, we hold a unique position of influence. It’s not just about moving product—it’s about being educated, conscious, and deliberate in the brands and materials we choose to support. We see our role as a bridge between the values we believe in and the products we offer to the world. That’s why we align ourselves with partners who share our commitment to the three key pillars of responsibility:

Environmental Responsibility

We believe in buying better and buying less. Products should be made to last, with quality craftsmanship, timeless design, and high performance. Fast fashion and disposable consumerism aren’t just outdated—they’re damaging. We support “slow fashion” and enduring utility: pieces you can count on year after year, not just season after season.

We also reject the simplistic view that “local is always better.” Sometimes, the most sustainable solution means sourcing materials or products from further afield—where environmental conditions, labour practices, or supply chain innovations allow for a smaller total footprint. The Earth is global; our thinking must be too.

Social Responsibility

Borders, nationalism, and protectionist policies don’t solve the world’s problems—they often deepen them. We prefer a worldview based on collaboration, not isolation. To us, social responsibility means supporting communities—wherever they are—with fair practices, honest work, and long-term partnerships.

We especially value working with small, independent businesses led by passionate people who are in it for the right reasons—not driven by shareholder pressure, but by purpose and principle. These are the businesses shaping a more human and connected future.

Financial Responsibility

While financial success is no longer the only measure of a business’s value, it is still essential. Profit creates continuity; it enables us to invest in better materials, fairer systems, and deeper partnerships. We believe in sustainability that makes sense—not just for the environment and society, but for the bottom line too.

We aim for balance: to build a resilient, long-term business that supports its community, staff, and customers—without compromising its values for short-term gain.